HOW TO PITCH YOURSELF TO BRANDS

Pitching to brands is how I make a living. Pitching to brands is how I turned a hobby into a career. Pitching to brands is a necessity in this business. Pitching to brands is literally what has allowed me to be successful in this field. Hi guys, so today’s post (if you couldn’t have guessed already) is about…PITCHING! And in particular pitching – blogger to brand. Now when I say ‘blogger’, this encompasses bloggers, youtubers, influencers… all of the above and ‘brand’ means brands and PR agencies etc. I wanted to write this post as I get sooooo many messages over on Instagram and Facebook asking how I get collaborations and sponsored posts. I like to think I’m pretty open when it comes to the blogging world and I hate that the industry is often very secretive when it comes to how we get jobs and earn money. There’s enough room and work going around for all of us to be here and letting you in on ‘the secret’ isn’t going to take work away from me or anyone else, instead it will open up more opportunities for more people and I’m all about that life. Let’s lift each other…

IS BLOGGING DEAD? I DON’T THINK SO!

The whole blogosphere seems to be having some sort of melt down at the moment. I’ve seen endless twitter threads with bloggers voicing there thoughts and opinions on how blogging is on its way out and how the once thriving community was now more jealous than supportive. It’s so sad to see this and yet I suppose it was always going to happen. When I started blogging, almost four years ago, I had no idea it was something you could earn money from let alone turn into a full-time job. The community was smaller back then and people truly loved reading content and sharing opinions. Whereas now it’s all about the likes and numbers, more quantity over quality. I’m not going to harp on about the Instagram algorithm, yes it’s shit but there’s nothing we can do about so it’s pointless moaning about it…am I right? Anyhu, nowadays the term ‘influencer’ (a term that in all honesty, I’m not a huge fan of) is given to lot’s of people, you don’t need a blog – simply having a following on Instagram can boost your profile and give you ‘influencer’ status and so people are asking the question – why bother…

THE RISE OF THE ‘HONEST’ BLOGGER

Oh hey gang, so *warning* this is gonna be a bit of a rambling post – hang in there! It’s 23.21pm (how did that happen?!) I have literally spent the entire day at my desk. For real, I’ve been up and working since 8.30am this morning. Anyways that’s the time (got a bit side tracked there, soz) and I’ve suddenly had the urge to write a blog so… here it is. When I started this blog it was for LOL’s, I wrote VERY sporadically about anything and everything. It was never something I thought would end up earning me money let alone something I would come to call my job! It was just a little corner of the web that I shared bad quality photos of me wearing my favourite clothes, usually taken by my mum (thanks mum – you’re the best) taken in front of our garage wall back home in Grimsby. I am so proud and very chuffed with how it’s grown and even though (I hope you’ll agree) the quality of content has improved, thanks to a new website, better writing and some gorgeous photography taken by the legend that is Zoe Griffin, all in all I’m…

Creating a media kit and rate card

Alright alright alright… how are we all today? Now this post won’t be for everyone because obvs not everyone who reads my blog is a blogger themselves but this post is going to be a little bit of a ‘How To.’  A post explaining how to create a media kit and rate card for your blog.  So firstly, what in the hell is a media kit you may ask?! A media kit, a rate card, are they the same thing and what do the actually do? Well good question… *Spoiler* yes they are indeed the same thing and in short it’s a document you send across to PRs and marketing teams for potential collaborations and sponsorship opportunities.  It basically carries all of your stats and audience demographics along with your rates/fees. It’s a super useful thing to have because for one, it kinda makes you look like you actually know what you’re doing and two, it just makes it a whole lot easier whenever a brand or company reaches out to you. It saves typing everything out each time, by instead sending a nicely curated document with all the ‘need-to-know’ info on it. So how to actually create said document?…