With the holiday season just around the corner, eyewear specialists Warby Parker are pleased to announce the launch of their new Concentric Collection. As a glasses wearer myself I’m a huge fan of Warby Parker and so I’m delighted to be working with them to share their latest campaign and share the story of how they benefit those in need.
Warby Parker was founded with a rebellious spirit and a lofty objective: to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.
Every idea starts with a problem. It was simple: glasses are too expensive! It turns out there was a simple explanation. The eyewear industry is dominated by a single company that has been able to keep prices artificially high while reaping huge profits from consumers who have no other options. And so Warby Parker was born to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, they were able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.
‘Buying glasses should be easy and fun. It should leave you happy and good-looking, with money in your pocket.’
The Concentric Collection makes its appearance not a moment too soon, just about the time your heavy winter layers could use a little pick-me-up and I’m pleased to announce it launches today!
Named for its hallmark detail the Concentric Collection rewards a closer look, all about compliment and contrast with a bit of luxury and a subtle dash of colour.
The Concentric Collection introduces three new styles, Benchley, Murphy and Everly alongside a new colour, Whistler Grey.
Everyone has the right to see.
Almost one billion people worldwide lack access to glasses, which means that 15% of the world’s population cannot effectively learn or work. To help address this problem, Warby Parker partners with non-profits like VisionSpring to ensure that for every pair of glasses sold, a pair is distributed to someone in need. There’s nothing complicated about it. Good eyewear, good outcome.
-Buy a Pair, Give a Pair-
Millions of people around the world wear specs with pride so join me and thousands of others and…..
SHOW ME YOUR SPECS FACE!
Over and out,