-Spring/Summer Collection 2014-
‘Stepping stylishly into spring.’
Jaeger is one of my favourite fashion stores in London. Having only truly discovered it last year and quickly becoming addicted to it, yesterday I was invited to its loyalty event at the flagship store on Regents Street, to celebrate the start of the new 2014 spring/summer season.
Fresh prints, chic shades and beautiful silhouettes. The collection is choc-a-bloc with graphic florals, popping paisley and a nod to the forever favourable nautical trend. I found myself taking several items into the changing rooms including the beautiful turquoise dress (above). I fell in love right there and then!
Whilst walking around the beautiful four floor shopping emporium, I couldn’t help but notice the stunning art work that hung all around the top floor in the ‘Boutique’ by Jaeger section. Gorgeous images ranging from the 1950’s to present day. Even if you don’t purchase anything, just walking around the store gets your fashion taste buds tingling.
Cheeky as I am, I made the most out of all the freebies on offer (zoom in on the Pimms above)
throw in a Mac makeover, penhaligon’s perfume samples and some very posh chocolates and my day was made!
So don’t just take my word for it, get down to your nearest Jaeger store, the new season collection will certainly put a spring in your step and brighten up your summer.
Over and out,
Little Miss Winney x